Vision

To lead customer value and innovation for the industries we serve.

Mission

Monarch Brands delivers high quality and value-priced textiles from manufacturers around the world. We leverage our insight, global network, and purchasing power to find the perfect blend of quality and price-point for our customers.

Motto

“We deliver quality and value. Let us prove it.”

Values

   Integrity

   Intelligence

   Consistency

   Innovation

   Tenacity

   Dedication

   Knowledge

   Understanding

   Fair Trade

   Transparency

Value Proposition

We understand textiles. Driven by a heritage that dates back to 1947, we own deep working knowledge of all factors that influence textile construction and use. We pursue new product lines and product innovation to better-serve our customers. We listen to customer needs with actionable intent, and work to solve their unique challenges together. Our unparalleled network of global resources deliver our promise with every order shipped. We are Monarch Brands. We deliver quality and value. Let us prove it.

Product Offerings

Monarch Brands First Quality - Made ‘to spec.’ our first quality textiles are manufactured at the largest modern textile mills across the globe. We have the capability to ship a single carton or a full container of our standard stock, or custom manufactured private labeled products to customers.

Opportunity Textiles - Discounted first quality ‘overrun’ products that, while perfectly manufactured, went un-purchased by their original contracted company. Monarch Brands ships these textiles to the US and passes the savings on to customers. These products are not to spec. and therefore are often sold as assortments.

Eclipse Textiles - Our value-priced line of slightly irregular towels. Often used in institutional environments, Eclipse towels often deliver 20% to 40% savings over their first quality counterparts.

Microfiber - Marketed under the SmartChoice brand, our microfiber lines are more sanitary, green, and efficient than cleaning with traditional terry products. Our lines include cloths, mops, mitts, and wands, alongside complete hardware cleaning systems.

ABW Wipers - We repurpose millions of pounds of used textile products annually for industrial wiping purposes. Wiping rags are generated from used clothing or discarded institutional textiles. All products are cut and inspected by hand.

 

Industries Served

Jan/San - The janitorial and sanitation (Jan/San) industry is ubiquitous, reaching into every office, institution, government building, entertainment venue, school, retail environment, transportation outlet, etc, etc, etc. Monarch Brands primarily supplies microfiber and wipers to Jan/San suppliers such as Calico, and Bio-Shine.

Environmental Services - A fast-growing niche in the Jan/San industry, Environmental Services (EVS) focuses more on the health of the environment. This sub-section uses more rigorous health controls such as color-controlled microfiber to reduce cross-contamination, and is typically deployed in hospital systems, nursing homes, and other areas where occupants may be more susceptible to illness.

 

Hospitality - Monarch Brands provides cleaning systems (microfiber & hardware) and towel products to hotel/motel suppliers such as HD supply and directly to hospitality chains.

Linen Supply - Commercial laundries supply restaurants and bars with clean tablecloths, napkins, aprons, and bar mops. The laundries deliver fresh supplies while picking up, washing, packing, linens every week. Monarch Brands primarily provides bar mops in bales and route-ready packaging, aprons, and kitchen towels.

Industrial Supply - The majority of Monarch Brands wiping business is soaked up by industrial suppliers such as MSC. Wiping rags are a low-cost absorbent solution for industrial settings. We compliment our wiping rag line with oil booms, pads, and Jan/San supplies.

Specialty - Monarch Brands is constantly helping specialized industries innovate their sanitation needs. One such case study is ‘Udder Wipes’. Government mandates force farmers to control contamination by wiping each cow’s udder with a new towel prior to milking. We developed a tiered line of soft 12x12 reusable towels to replace the paper products currently circulating. Farmers now reuse a product that clean and dry better to promote better milk letdown.

Retail  - Our retail lines consist of many of our product lines packaged specifically for end-consumers via Arkwright LLC. Retail clients include Ollies’, Boscov’s, and Century 21.

 

Target Audiences

 

1. Traditionally - We’ve developed strong relationships with buyer. However, our best opportunity for growth resides with our clients’ clients and sales force.

2. Customer Pull: Develop marketing plans that focus on retail merchandisers to create demand through the distributor sales force.

3. Sales Force Pull: Develop sales force marketing plans and accompany the sales team to present new offerings to respective existing customers and the full suite of offerings new prospective clients.

 

Key Stakeholders

Sales Managers - Although harder to forge a relationship with, Sales Managers are the most influential supplier-side stakeholder. In 10MM> companies the Sales Manager would work with the Purchasing Director to facilitate a vendor change, or new product acquisition.

Sales Rep - In the trenches with the customer, Sale Reps report back regarding product satisfaction, new trends, or specific product requests. Sensitive to their clients needs, Sales Reps will often favor the status quo unless the supplier-side vendor makes a mistake or the price difference is undeniable for a similarly spec’ed product.

Purchasing Director - Evaluates suppliers based on price, quality, and delivery speed. Directors will attend meetings, trade shows, and conferences to learn about new industry trends and make contacts with suppliers. They oversee the team of buyers.

Buyers - are responsible contracts on behalf of their organization. Buyers are also responsible for working out agreements with suppliers, such as when products will be delivered.