Wholesale Foodservice Supply
Monarch Brands provides bulk bar mop terry towels, spun poly and cotton-poly twill aprons, bulk bistro and solid napkins, and kitchen towels to commercial laundries, foodservice suppliers, and major restaurant e-commerce platforms. We are have recently quadrupled our wholesale foodservice offerings and are excited to bring you more foodservice and retail offerings in the future. If you have a special request we will work with you to develop and private label your new SKU.
Wholesale Janitorial Supply
Monarch Brands is known for supplying bulk microfiber cloths, mops, and hardware to Janitorial and Sanitation (JanSan) Distributors. We have the capacity to ship containers of bulk microfiber mops to national distribution centers, truck pallets of bulk rags to regional chains, and blind drop ship a pack of microfiber cloths directly to your customers. Our JanSan lines evolve with the times. For example, in response to COVID-19, we developed lines of non-woven pre-soaked disinfectant wipes and SilverSure antimicrobial treated microfiber cloths. We private label wholesale microfiber cloths for several companies, and can do so for you.
Wholesale Textile Rental
Monarch Brands wholesale textile rental lines are sought after by commercial laundries due to their longevity and quality. For instance, our bulk institutional towels blend the strength of a poly ground with the softness of 100% ring-spun cotton. We carry several weights and qualities of bar mops in five color stripes, often private labeling for larger textile rental companies. SmartChoice microfiber mops are available in light-weight foam-filled mops (for high-loss environments) to microfiber-filled mops that last 500 washes. Our Mariposa napery marries spun poly filament with spun poly to achieve a perfect balance of price and quality. Ask our laundry experts to work with you. We’ll recommend samples for you to put through the wringer, then provide you with an affordable program.
Wholesale Hospitality Supply
Supplying bale packed bulk institutional towels to hotels is what got us started in the linen business. We understand that making the best white towel isn’t necessarily about making the plushest, most massive towel. It’s about providing excellent choices for the budget. We work with our customers to offer towels that balance lifecycle with comfort. Our towel lines have grown to include wholesale institutional white towel cartons, 100% cotton colored towels, specialist gym towels, makeup removal towels, and sheets.
Wholesale Industrial Supply
Wholesale industrial supply is our wheelhouse. We started in the bulk rag business and were one of the first companies to implement a private label wiper program. We re-purpose millions of pounds of used textile products annually. These items are generated from used clothing or discarded institutional textile use. All products are cut and inspected by hand. We have expanded since the early days, offering several woven rags, retail packed products, bulk microfiber cloths, and mops, as well as all textiles necessary to keep the wheels of industry turning. Ask our industrial supply professionals about developing an MRO program today.
Since 2014 Monarch Brands has made its retail program vertical a priority. We hired rug and towel specialists with first-hand mill relationships, bolstered the marketing and design department, and manage a healthy new product development program. We work with department store chains to develop trending kitchen towels, bath towels, and microfiber products. The warehouse has evolved with a sizable pick and pack area to handle blind dropshipping for national chains. Our e-commerce department has established MAP for every SKU that’s available to be sold online. Talk to us about developing a retail or e-commerce program today.
Why is design important for commodities such as white towels?
A consumer, when looking at two white towels, may never know that they were manufactured by different companies. Two white towels, two mops, two rags perform the same job, with similar attributes, and are (in various degrees) consumable products. So why go through the trouble of designing labels, inserts, and marketing materials for commodities?
The truth is that even renewable commodities will sell better when presented well. When you invest in impactful packaging you can tell a story and educate your customers about why your product is better than the generic equivalent.
A recent study by MeadWestvaco on packaging revealed that packaging accounts for 36% of purchase intent. As ecommerce bites more of the wholesale apple, products must compete on the screen without the benefit of a sales force to promote them. All things being equal you’re going to choose the branded bar mop bag.
Re-envisioned work benefits from a fresh perspective too. I inherited the product on the left when I joined the firm. The two packs of kitchen towels are identical in construction, put-up, and specs. However, when we re-branded the line under Sloppy Chef sales quadrupled. Both lines also included a six-pack of dishcloths, and now we’ve added a 4 pack of bar mops to the mix.
Many of the companies we work with have been run by families for generations. They are a known, reliable, source for equipping their customers with essential textiles for the job. These companies have an opportunity to leverage brand equity built over generations to launch proprietary product lines.
When you brand your textiles packaging and labels you extend your brand to the consumer, and the consumer will begin to ask for your branded products. It’s a classic pull-through marketing strategy that yields results. I often field emails from consumers who have bought through our distributors.
For example: A small hotel lodge recently needed to reorder Magellan towels. The manager was new and did not know where the previous manager ordered the towels from. As Magellan is branded on the label, they conducted an internet search and reached out. I found them a local distributor who carried our products and gave them a national online retail alternative too. If our distributor had branded the towels, they would have fielded the call.
We private label several lines for customers. In fact, you may have used our products in the past and never have known it. We also support customers with their own branded marketing collateral to help boost sales.
People confuse brand with design*. Design and packaging is vitally important to a brands’ first impression and connection to consumers. Design should reflect your brand values …but your design is not your brand.
“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.”
– Geoffrey Zakarian.
Your brand is the sum of all parts of your business personified. We’ll start to unwrap brand building in the next marketing post.
*People also confuse branding with marketing, and marketing with advertising, but again, those are posts for another time.