How do you sell textile products in 2022?
Specifically, how do you sell commodity-based products such as white hotel towels to a commercial laundry, a brick-and-mortar retail chain, or on an e-commerce marketplace? Our customers are resellers, seldom the consumer. The traditional direct-sales approach is valid for established customers. However, omnichannel selling through digital portals, owned e-commerce, and marketplaces must be considered moving forward. The following statistics help set the stage:
B2B e-commerce is playing catch-up to retail e-commerce marketplaces. B2B buyers are used to doing their personal shopping online for years and now seek vendors who offer similar online experiences.
How can distributors make an impact with their online presence?
Distributors need a supplier who is equipped to enhance and amplify their listings to win the sale. Whether you sell wholesale white bath towels in bulk or small packs of washcloths, distributors need to ask their suppliers some key questions:
While towels and sheets are our specialty, they may make up a fraction of online SKUs you carry. Your customers may not be aware of unique value propositions and datapoints in relation to the textile’s ideal use simply because you may not have that information in your listings.
Some commercial online sellers have cracked the algorithm.
Their descriptions are packed with keywords. Their photographs and infographics paint a detailed picture of the towel, while lifestyle shots place the towel in the use-case environment (e.g., a hotel guest bathroom). Quality and cost being equal; the more advanced a seller’s presentation is, the more likely it is to receive favorable reviews. This boosts the listing’s placement organically. They’ll spend less on advertising over time which bolsters profitability.