Wholesale Foodservice Supply
Monarch Brands provides bulk bar mop terry towels, spun poly and cotton-poly twill aprons, bulk bistro and solid napkins, and kitchen towels to commercial laundries, foodservice suppliers, and major restaurant e-commerce platforms. We are have recently quadrupled our wholesale foodservice offerings and are excited to bring you more foodservice and retail offerings in the future. If you have a special request we will work with you to develop and private label your new SKU.

Wholesale Janitorial Supply
Monarch Brands is known for supplying bulk microfiber cloths, mops, and hardware to Janitorial and Sanitation (JanSan) Distributors. We have the capacity to ship containers of bulk microfiber mops to national distribution centers, truck pallets of bulk rags to regional chains, and blind drop ship a pack of microfiber cloths directly to your customers. Our JanSan lines evolve with the times. For example, in response to COVID-19, we developed lines of non-woven pre-soaked disinfectant wipes and SilverSure antimicrobial treated microfiber cloths. We private label wholesale microfiber cloths for several companies, and can do so for you.

Wholesale Textile Rental
Monarch Brands wholesale textile rental lines are sought after by commercial laundries due to their longevity and quality. For instance, our bulk institutional towels blend the strength of a poly ground with the softness of 100% ring-spun cotton. We carry several weights and qualities of bar mops in five color stripes, often private labeling for larger textile rental companies. SmartChoice microfiber mops are available in light-weight foam-filled mops (for high-loss environments) to microfiber-filled mops that last 500 washes. Our Mariposa napery marries spun poly filament with spun poly to achieve a perfect balance of price and quality. Ask our laundry experts to work with you. We’ll recommend samples for you to put through the wringer, then provide you with an affordable program.

Wholesale Hospitality Supply
Supplying bale packed bulk institutional towels to hotels is what got us started in the linen business. We understand that making the best white towel isn’t necessarily about making the plushest, most massive towel. It’s about providing excellent choices for the budget. We work with our customers to offer towels that balance lifecycle with comfort. Our towel lines have grown to include wholesale institutional white towel cartons, 100% cotton colored towels, specialist gym towels, makeup removal towels, and sheets.

Wholesale Industrial Supply
Wholesale industrial supply is our wheelhouse. We started in the bulk rag business and were one of the first companies to implement a private label wiper program. We re-purpose millions of pounds of used textile products annually. These items are generated from used clothing or discarded institutional textile use. All products are cut and inspected by hand. We have expanded since the early days, offering several woven rags, retail packed products, bulk microfiber cloths, and mops, as well as all textiles necessary to keep the wheels of industry turning. Ask our industrial supply professionals about developing an MRO program today.

Retail Programs
Since 2014 Monarch Brands has made its retail program vertical a priority. We hired rug and towel specialists with first-hand mill relationships, bolstered the marketing and design department, and manage a healthy new product development program. We work with department store chains to develop trending kitchen towels, bath towels, and microfiber products. The warehouse has evolved with a sizable pick and pack area to handle blind dropshipping for national chains. Our e-commerce department has established MAP for every SKU that’s available to be sold online. Talk to us about developing a retail or e-commerce program today.

Wholesale Towels & Sheets Inventory

White hotel towels, institutional towels, T180 and T200 sheets, color club towels, makeup removal washcloths and salon towels, cabana, pool, and gym towels.

Wholesale Microfiber & Wiper Inventory

Microfiber cloths, microfiber mops and hardware, microfiber dusting wands, mops, and specialty equipment, retail-packed wiping rags, huck towels.

Wholesale Foodservice Inventory

Spun poly napkins, Bistro napkins, bib aprons, bistro aprons, waist aprons, spun poly table linen, bulk and retail bar mops, kitchen towels and cheesecloth.

How To Calculate GSM Of Towels

I can see the advertised “GSM” of the towel, now what?

Do all towel sellers know how to calculate GSM as the measure of a wholesale towel’s quality? Maybe not. Our industry is made up of two distinct schools of thought when it comes to advertising the thickness of a towel, GSM, and weight per dozen. It is best to clearly explain the differences and tie the two components together, thus illustrating what these elements mean to you and the consumer.

The problem with showing GSM is that it is an unknown term to those outside the industry. Many consumers do not understand the connection between GSM, thickness, and quality of the towel without more context. Here is a thorough explanation of the differences between thickness and GSM and how they are tied together.

The Meaning of GSM in Towels

GSM stands for “grams per square meter,” which measures how “thick” the terry is on your towel. Consumers intuitively feel for terry thickness when buying towels. To explain GSM differences, we’ll use examples of towel quality that most people already know from experience.

  • A 350 GSM towel is a basic product often used in a hospital, camp, or gym — similar to those in our Arctic collection. 
  • A 500 GSM bath towel is a standard thickness. For example, mid-level hotel properties or a mid-price point towel section in a big box store will have these towels — similar to our Admiral or Pearl towels. 
  • A product that is “plush” typically would have a GSM of 650 or higher. You will often find plush towels in spas, high-end hotels, and specialty towel stores — similar to our Magellan towel collection.

How to Calculate GSM when Weight and Size Are Known.

GSM calculation

How to calculate Weight per Dozen if you have a target GSM and size is known.

Weight per dozen calculation

Even if you can’t touch and feel the towel, it is still possible to determine GSM. As an informed consumer, you may have a starting point on what you’d like to buy from the calculator above. Always look for GSM level when purchasing wholesale towels. If you are very particular, grab a simple digital scale and determine if the product arrives as advertised. 

Now, does this mean you’re getting a towel you’d like to wrap around your body or that fits your specific need? Not necessarily. Towel yarn, softness, construction, and quality vary greatly. But that is another topic to dive into later. 

If you are interested in buying wholesale cleaning products or wholesale hotel linens, check out our collections with varying GSM qualities available.

Author: Hal Kanefsky
Title: President, Monarch Brands
Contact: [email protected]

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