How To Calculate GSM Of Towels
I can see the advertised “GSM” of the towel, now what?
Do all towel sellers know how to calculate GSM as the measure of a wholesale towel’s quality? Maybe not. Our industry is made up of two distinct schools of thought when it comes to advertising the thickness of a towel, GSM, and weight per dozen. It is best to clearly explain the differences and tie the two components together, thus illustrating what these elements mean to you and the consumer.
The problem with showing GSM is that it is an unknown term to those outside the industry. Many consumers do not understand the connection between GSM, thickness, and quality of the towel without more context. Here is a thorough explanation of the differences between thickness and GSM and how they are tied together.