How To Calculate GSM Of Towels

I can see the advertised “GSM” of the towel, now what?

Do all towel sellers know how to calculate GSM as the measure of a wholesale towel’s quality? Maybe not. Our industry is made up of two distinct schools of thought when it comes to advertising the thickness of a towel, GSM, and weight per dozen. It is best to clearly explain the differences and tie the two components together, thus illustrating what these elements mean to you and the consumer.

The problem with showing GSM is that it is an unknown term to those outside the industry. Many consumers do not understand the connection between GSM, thickness, and quality of the towel without more context. Here is a thorough explanation of the differences between thickness and GSM and how they are tied together.

The Meaning of GSM in Towels

GSM stands for “grams per square meter,” which measures how “thick” the terry is on your towel. Consumers intuitively feel for terry thickness when buying towels. To explain GSM differences, we’ll use examples of towel quality that most people already know from experience.

  • A 350 GSM towel is a basic product often used in a hospital, camp, or gym — similar to those in our Arctic collection
  • A 500 GSM bath towel is a standard thickness. For example, mid-level hotel properties or a mid-price point towel section in a big box store will have these towels — similar to our Admiral or Pearl towels. 
  • A product that is “plush” typically would have a GSM of 650 or higher. You will often find plush towels in spas, high-end hotels, and specialty towel stores — similar to our Magellan towel collection.

How to Calculate GSM when Weight and Size Are Known.

GSM calculation

How to calculate Weight per Dozen if you have a target GSM and size is known.

Weight per dozen calculation

Even if you can’t touch and feel the towel, it is still possible to determine GSM. As an informed consumer, you may have a starting point on what you’d like to buy from the calculator above. Always look for GSM level when purchasing wholesale towels. If you are very particular, grab a simple digital scale and determine if the product arrives as advertised. 

Now, does this mean you’re getting a towel you’d like to wrap around your body or that fits your specific need? Not necessarily. Towel yarn, softness, construction, and quality vary greatly. But that is another topic to dive into later. 

If you are interested in buying wholesale cleaning products or wholesale hotel linens, check out our collections with varying GSM qualities available.

Author: Hal Kanefsky
Title: President, Monarch Brands
Contact: [email protected]


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