Why Private Label Wholesale Textiles?

Are you private-labeling your product line?

It’s common for retailers to buy directly from suppliers, then private label wholesale textiles for sale to customers under their own brand name.

The company purchasing private-labeled products has complete authority over product specifications, allowing them to customize the packaging and influence the production process according to their criteria.

This relationship dynamic between the manufacturer and retailer makes it possible to sell products such as wholesale towels, linens, and cloths under private labels, which is an excellent marketing strategy to boost their brand name.

Private labeling wholesale towels has many advantages for businesses looking to build their brand name and customer loyalty, making it possible to deliver high-quality products that address a market need.

Let’s explore the benefits of private labeling textiles like bulk towels, linens, and microfiber cloths.

What Is Private Labeling, and How Does It Work?

Private labeling is the process of acquiring products from suppliers and selling them under your company’s private labels and tags.

As far as consumers are concerned, the products belong to the retailer or company, meaning the suppliers do not receive any credit and only benefit from the retailer’s bulk purchases. The supplier is basically invisible to the consumer, who may believe that the company they buy from manufactures the products themselves.

Consider these four stages when private labeling.

Stage 1: Designing and/or Modifying a Product

The first stage involves designing a product from scratch or modifying it according to specific requirements. The retailer provides the manufacturer with specifications, such as color, size, shape, packaging criteria, and, most importantly, deadlines. The manufacturer determines all of the costs associated with the project and builds a proposal. Once the proposal is agreed upon, both parties sign a contract, and work begins.

Stage 2: Manufacturing the Product

The second stage of private labeling involves the manufacturing of the product. For example, manufactured towels use various materials, such as cotton, linen, microfiber, etc., depending on the retailer’s preference. They are produced in factories using weaving technology that involves various processes, such as winding, warping, and sizing. All of these options have been discussed, finalized, and budgeted for during the design process.

Custom product labels are made with the company’s logo and/or contact information printed clearly on them. No manufacturer’s information is on the labels. They are sewn into the textiles during the manufacturing process.

Stage 3: Order Placement

The third stage is set in motion when the customer orders in bulk to have finished products shipped to their warehouse for distribution. Conversely, consumers may order from an online store, prompting behind-the-scenes processes to initiate drop-shipped product delivery from the manufacturer.

Stage 4: Product Delivery

At this point, one of two things happens.

1. The manufacturer sends the product directly to customers from their warehouse supply under the retailer’s brand name — a process called drop-shipping.
2. The manufacturer ships all the finished custom products to the company that purchased them for shipping directly from their facility.

These products can be reordered as the supply begins to diminish. 

The Advantages of Private Labeling Textiles

Private labeling allows customers to associate their business with quality products while building their reputation and brand.

Customers are inclined to buy products from established brands instead of trusting random businesses selling similar goods, which is why private labeling works exceptionally well to boost sales in the long run.

For example, Monarch Brands will produce towels and similar fabrics and sell them to retailers and other companies, who will put their branding on them.

This allows the retailer to avoid building their own manufacturing facility, which is costly and time-consuming.

The private label company also benefits from the retailer’s brand because it receives more orders if the brand does well and does not have to spend any money on advertising and marketing.

Let’s explore the direct benefits of private labeling textiles.

1. Flexibility and Adaptability

One of the major advantages of private labeling is that it offers greater adaptability to changing market needs.

This means that the parent brand can easily make product changes without having to retool the manufacturing process, allowing them to adapt to market needs and make quick adjustments to maximize flexibility.

When competing with other companies, this advantage helps you stand out by staying ahead of the curve without experiencing any major manufacturing slowdowns. You can simply assign the responsibility for any product changes to the manufacturer, who will quickly make the adjustments.

For example, towels, linens, microfiber cloths, and other essential fabrics may need to be colored, shaped, or sized differently according to market needs, allowing the retailer to signal this change to the manufacturer.

2. Control Over Production

Choosing private labeling gives you complete control over an item’s production process, allowing you to make changes that either improve the quality or reduce the price.

With bedding linens, towels, and microfiber cloths, you can control the fabric ratio to create something specific according to customer needs.

Retailers can opt for cheap or expensive labor according to their skill requirements and choose the specific manufacturing process, such as weaving, stitching, dyeing, and packing, for producing towels and similar products.

3. Higher Wholesale Income

Another advantage of private labeling is that you can sell your products to other businesses, generating wholesale income sources other than direct consumer sales.

If you’re looking to set up extra revenue streams for your business, private labeling can offer this advantage if you find other companies looking to buy your products in bulk.

The Takeaway

Private labeling wholesale textiles is an excellent move to make for your business if you are looking to capitalize on your unique brand identity and benefit from reduced manufacturing costs.

Many successful businesses choose this route when starting out since the strategy is fairly simple and you allocate the manufacturing responsibilities to the supplier.

Monarch Brands has been in business for 75 years and provides towels, microfiber cloths, and linens to the janitorial, foodservice, textile, hospitality, and industrial industries. For more information about private labeling textiles, contact Account Executive, Lucy Bauccio.

Lucy Bauccio

Account Executive
(267) 238-1643
[email protected]