The Best Floor Finish Applicator Blends Old & New Technologies.

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SmartChoice MicroWool mops are the smarter choice for large-area finish application and streak-free edging.

Premium soft, deep pile microfiber designed for a smoother finish application. Regular microfiber flat mops used for cleaning, they are designed to suck up the dirt rather than distribute a liquid. Wool applicators are smaller in size and deteriorate quicker. The MicroWool mop takes the best properties of both and blends them into a superior distribution tool.

MicroWool mops have a heavy nap to hold and distribute the correct amount of finish, evenly. Which means there is less wasted finish caught in the fibers at the end of a job. MicroWool will not lint and leave fibers behind and is naturally antimicrobial. Unlike wool or cotton applicators, microfiber does not harbor and spread bacteria after cleaning.

Light-weight and ergonomic, MicroWool mops reduce the strain on operators, unlike heavy cotton string mops. MicroWool mops are Velcro® backed to fit with most mop hardware.

We also sell the kit, complete with mop, frame, pole, and bucket.

Product Details & Sample Request

Part NumberDescriptionUnit of MeasureCase PackPrice
M870024FP24" Microwool Finish ApplicatorDoz10'doz$5.50ea
M870018FP18" Microwool Finish ApplicatorDoz10/doz$4.75ea
M70002424" Aluminum Velcro® FrameEach2/doz$6.39/ea
M70001818" Aluminum Velcro® FrameEach4/doz$4.77/ea
M7800218" Charging Bucket with CastorsEach6$22/ea
M7800071-EATelescopic Aluminum PoleEach2/doz$3.83/ea
Name *
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Author: Andrew Moore
Title: Director of Marketing


Welcome To The Clean Show 2019

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Monarch Brands at the Clean Show Booth #1762

Every Two Years, The Clean Show attracts all facets of the textile-care industry to meet and exchange idea From single on-premise institutional laundries to massive linen rental and laundering chains, all gather to learn, and discover new textile products. Exhibitors, like Monarch Brands, are manufacturers and providers of products, supplies, and services to the industry. Set an appointment with us to learn about new products and services.

Clean 2019 will be held in halls B-F of the:

Ernest N. Morial Convention Center
900 Convention Center Boulevard
New Orleans, Louisiana 70130

Exhibit Hours:

Thursday, June 20 - 8:00 a.m. - 10:00 a.m.
Distributors ONLY

Thursday, June 20 - 10:00 a.m. - 5:00 p.m.
All Attendees

Friday, June 21 9:00 a.m. - 5:00 p.m.
All Attendees

Saturday, June 22 9:00 a.m. - 5:00 p.m.
All Attendees

Sunday, June 23 9:00 a.m. - 3:00 p.m.
All Attendees

Set Your Appointment

Name *
Preferred Appointment Date
Preferred Appointment Date
Preferred Appointment Time
Preferred Appointment Time
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Tired of being let down by your laundry linen supplier? Need a better deal on a current product? Do you wish that your supplier was more of a partner? Solving textile bottlenecks with you?

Monarch Brands services commercial and on-premise laundries with better textiles at better prices. Don’t just Take our word for it. Try us and receive 25% off your first shipment.

Here’s how it works.

Simply scan your badge at our booth, Your discount will be applied to your second shipment of equal or greater value.

New customers take 25% off anything on the flyer below. Existing customers take 25% off anything you don’t already buy on the flyer below.

Eligible Products.

Definitely anything on this flyer. Ask us about additional products when you visit at the booth.

Add Monarch Brands to your Show Planner

Learn more about what’s on offer at Clean 2019.


New & Trending Products


What’s an irregular towel, and how do I know if it’s right for my business?

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If you’ve spent some time researching towels for your business, odds are that you’ve come across several options for irregular or imperfect towels. We offer an entire line of irregular towels in addition to our first-quality towels, as we’ve found that many of our clients are able to take advantage of these value-priced items.

Tight weft pick means an uneven distribution of thread. This would be rejected by a mill but is still a perfectly viable towel.

Tight weft pick means an uneven distribution of thread. This would be rejected by a mill but is still a perfectly viable towel.

First things first: what makes a towel irregular? Irregular simply means that there is a small flaw somewhere in the construction. We have found that one of the determining factors of towel brand hierarchy is the customer’s tolerance of imperfection. Many expensively branded towels feature similar cotton and weave as a discount towel, but they generate so many imperfects in the production that it drives the cost of the towel up.

Flaws vary and may include anything from a missing thread to tiny perforations or perhaps a color irregularity. Any of these flaws would be cause for a mill to classify the towel as irregular and set it aside, and that’s where we come in!

We partner with mills all over the world to purchase these budget-friendly towels so that we can offer them to our client at a savings of 20-40% compared to our first-quality towels.  These items are perfectly suited for high-loss environments, such as gyms, health clubs, and schools. Many institutional facilities choose irregular towels as well.

In high-loss environments the expectation is that the items will be discarded more often than not, due to hard use or due to customers simply forgetting to return the towels. Purchasing and stocking irregular towels is how you can continue to provide excellent service and keep your customer satisfaction high while remaining cost-effective. Odds are that your customers will not notice any differences in the weave or color as they use and discard them.

We may not be able to guarantee stock on the exact same irregular towel over time, as we’re purchasing based on opportunity. If slight differences will not affect your business, then our Eclipse towels are the best option for you. If you’re looking to provide consistent quality month after month, I would recommend that you go with a first-quality towel.

Keep in mind that whether the towel is imperfect or first-quality, the specifications on size and weight still count. A first quality 16”x27” 3lb hand towel is still going to be thinner than an imperfect 16”x27” 4lb hand towel. (For more on what cotton construction in a towel means and how to know which towel will be plusher, you can visit a previous blog post by clicking on the following: Why Is Towel Construction Important?. ) The weights and thickness of the towel are still dependent on the same considerations regardless of any flaws.

As you prepare to purchase towels for your business, you’ll have to ask yourself what your clients’ expectations are and how best to meet those expectations. If the expectation is simply that the towel needs to be there and ready to use, or that the towels will be beat up, our line of irregular Eclipse towels is perfect for you. If your customer is discerning, try our premier collection of Magellan towels. If your laundry keeps tight controls over towel lifecycle, and therefore demands the same spec of towel consistently, try Admiral towels.

We supply some of the world’s biggest brands with towel programs, and we are ready to help develop a program that works for you! Contact me to chat about your needs.

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Author: Lynette Salas
Title: Account Executive
P: 215 482 6100 x304


Why is design important for commodities such as white towels?

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A consumer, when looking at two white towels, may never know that they were manufactured by different companies. Two white towels, two mops, two rags perform the same job, with similar attributes, and are (in various degrees) consumable products. So why go through the trouble of designing labels, inserts, and marketing materials for commodities?

The truth is that even renewable commodities will sell better when presented well. When you invest in impactful packaging you can tell a story and educate your customers about why your product is better than the generic equivalent.

A recent study by MeadWestvaco on packaging revealed that packaging accounts for 36% of purchase intent. As ecommerce bites more of the wholesale apple, products must compete on the screen without the benefit of a sales force to promote them. All things being equal you’re going to choose the branded bar mop bag.

Re-envisioned work benefits from a fresh perspective too. I inherited the product on the left when I joined the firm. The two packs of kitchen towels are identical in construction, put-up, and specs. However, when we re-branded the line under Sloppy Chef sales quadrupled. Both lines also included a six-pack of dishcloths, and now we’ve added a 4 pack of bar mops to the mix.


Many of the companies we work with have been run by families for generations. They are a known, reliable, source for equipping their customers with essential textiles for the job. These companies have an opportunity to leverage brand equity built over generations to launch proprietary product lines.

When you brand your textiles packaging and labels you extend your brand to the consumer, and the consumer will begin to ask for your branded products. It’s a classic pull-through marketing strategy that yields results. I often field emails from consumers who have bought through our distributors.

For example: A small hotel lodge recently needed to reorder Magellan towels. The manager was new and did not know where the previous manager ordered the towels from. As Magellan is branded on the label, they conducted an internet search and reached out. I found them a local distributor who carried our products and gave them a national online retail alternative too. If our distributor had branded the towels, they would have fielded the call.


We private label several lines for customers. In fact, you may have used our products in the past and never have known it. We also support customers with their own branded marketing collateral to help boost sales.

People confuse brand with design*. Design and packaging is vitally important to a brands’ first impression and connection to consumers. Design should reflect your brand values …but your design is not your brand.

“Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.”
- Geoffrey Zakarian.

Your brand is the sum of all parts of your business personified. We’ll start to unwrap brand building in the next marketing post.

*People also confuse branding with marketing, and marketing with advertising, but again, those are posts for another time.


Author: Andrew Moore
Title: Director of Marketing


How do I stop my wholesale table linen from fading?

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Restauranteurs will tell you that the table setting is the gateway to a memorable restaurant experience. Before the menus, still or sparkling water, cocktails, and amuse bouche, a table setting alone holds court.

 Problems In Court:

Recently I visited a laundry prospect and saw something that would make restauranteurs break out in cold sweats. After the table linen came out of the dryer two workers diligently sorted it into boxes of various shades of grey. The owner told me that they do this so the colors match when packaging them for restaurants. Nobody likes a patchwork of 50 shades of grey; it makes the restaurant look tatty. We had a better solution.

Which Is Better, Cotton or Spun Poly?

For the purpose of this article, we'll be exploring spun poly, as it is the most common fabric used in commercial restaurants. Yes, cotton feels soft and more natural than spun poly. However, spun poly (a plastic) is wrinkle-free,  stain resistant, holds color better, will not shrink, and will last twice as long.

Some History: 

Polyester was developed in 1941 to help the British war effort. Cotton does not grow in England so was hard to come by. Polyester was developed to be woven like cotton. the new fabric was wrinkle-free,  stain resistant, held color better, did not shrink, lasted twice as long, and ensured Britain had pants to finish the war.

And now, some chemistry: 

Polyester is made by combining multiple (Poly) organic and inorganic compounds (Esters) in ways we don't really understand (we're textile experts, not chemists). The resultant compound is then extruded from a showerhead* to form monofilament strands (think fishing line). From monofilament thread, spun poly yarn and filament poly yarn are created.

 *not really a showerhead, but we're trying to paint a picture here...

What's the difference between Spun Poly and Filament Yarn?

  • Think of spun poly yarn as "ring spun yarn". Multiple strands of monofilament are 'spun' together to form a tightly wound yarn that may be treated for softness without sacrificing strength. The dying process for spun poly is more involved as the dye must work harder to penetrate the yarn (this results in a more colorfast end product). As the yarn is stronger, more powerful, precise, Air Jet looms are used to weave better napkins. 

  • Filament Yarn is more like "Open End Yarn" and contains loosely (relative to spun) organized monofilaments pulling together in the same direction. Filament napkins are woven on cheaper (less complex) water jet looms. The dying process is quicker as color can more easily penetrate looser fibers. Filament yarn will feel more 'plasticy' and have more of a sheen than spun poly.


Most table linens are a combination of spun yarn and filament yarn. The combination of which will affect cost, sustainability, softness, and overall quality. There are three primary constructions:


Filament X Filament

While these napkins retain the core benefits of polyester napkins, the tradeoff is that the yarn is more likely to fray over time, which will compromise its structure causing color fading. This is what our laundry prospect was having to deal with, and why he switched to Monarch Brands

Spun Poly X Filament

The middle ground. When combining spun poly with filament you mitigate color fading as spun yarn holds color and counters the perception of fading.  These napkins are softer than Filament napkins and will have a greater lifecycle (if color matching is important). 

Spun Poly X Spun Poly

True spun polyester napery will be woven with spun yarn in both the warp and weft. Treated for softness, the napkin will feel more like cotton, but will benefit from being stain resistant, colorfast, and wrinkle-free. Fine-dining restaurants will use this napery, or use a cotton/poly blend (a story for another day).


 Monarch Brands carries 'BETTER' table linen, napery, and aprons. The combination of spun and filament provides a long-lasting fabric that holds up to the harsh environment of commercial laundries without breaking the bank. We also import ‘GOOD’ And ‘BEST’ when customer needs change.



Author: David Forssell
Title: Account Executive
Phone: (267) 238-1641 

Understand what you’re sourcing and where you’re sourcing it from.

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We have been in the import business for over 70 years. In that time we are often asked about sourcing. We’ve lost and regained customers who have tried to source directly. Many times, customers fall into the price trap. Historically we’ve found that smaller mills have better prices and greater flexibility for minimum order quantities. The question for us was why?

So, in a recent visit to mills in Asia, one of our goals was provide an understanding of the core difference between a large and small manufacturer of the same product lines. Logically one would assume a small textile plant would cater to a customer that had more modest needs, and handle more boutique orders. But how could costs be reduced when the mill cannot benefit from economies of scale? It would seem logical that large-scale manufacturers and modern machinery would offer lower prices. However, every mass merchant, including low-cost models like Wal-Mart, Costco and Sams Club, seemed to gravitate towards having their products manufactured with large mills that don’t necessarily have the lowest price in the market.

We discovered that the core difference between the rock bottom prices that 'cottage industry' exports offer and product produced at a large-scale facility was consistency. When we visited smaller facilities, we found that the selling proposition was just that... price-driven. When we toured large-scale producers we witnessed a value proposition that aligns with Western expectations:

  • Modern Equipment

  • Supply Chain Quality Assurance

  • Independent Product Testing

  • Social Compliance

These facets are critical to maintaining product consistency, service times, and overall reliability in the textile market. The two examples below paint a clear picture of the wide discrepancy between a small mill that will offer a better price, and large mill that will provide better long-term value.

Small Mill Price

In the first picture and video, you can see one of our competitor's small-scale supplier producing mops at a “great price.” The raw material is outsourced, which means the mill is reliant on 3rd party producers and therefore cannot guaranty quality or supply. The assembly machinery is dated and worn, which means the weaving weight will be inconsistent and slow. We witnessed products spilling out of containers, lying directly on the dirt floor. So, it appears that competing on price means using unknown yarn fed through shoddy machines to create inconsistent products that will be contaminated during storage.

Large Mill Value

In the second video is our mill's production area. State-of-the-art machinery weaves yarn that was produced in-house into precisely measured cloth which is cut to size and spec. A benefit that the larger mills possess is the ability to stockpile resources to mitigate production interruptions due to external forces (e.g. Chinese New Year, or cotton shortages due to a farmhand strike). A robust supply chain costs millions of dollars to acquire, develop and support, but the capital investment allows the mill to provide a consistent product time after time.

Quality costs slightly more and requires higher minimum orders. However, in a commercial setting, where product is distributed directly across the country to national franchise distribution points, consistency allows a reliable costing for depreciation and process. In other words, the consumer has a strong understanding of how the product will perform and how long it should last in the field.


The question is, how do you know what you’re buying as a consumer? Most textile manufacturers of size and scale also go through certification groups to establish their quality standards and social compliance. I’ve attached a list of the most common certifications and their meaning. When these credentials are listed as part of the suppliers’ credentials, a buyer gets a greater understanding that they can expect consistency in their product and supply chain. Although the upfront cost is slightly greater, the long term savings of product reliability and performance far outweigh the initial minimal price differential. Product value consists of the initial cost of the product divided into the lifespan and performance, not just the initial cost. As the old saying goes, you get what you pay for!


Author: Hal Kanefsky
Title: President, Monarch Brands


Is there a difference between microfiber cloths?

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Not all microfiber cloths are created equal.

In recent years many manufactures have tried to imitate the microfiber technology, looking for ways to reduce costs. This has resulted in a compromise of quality industry wide. While these products initially seem similar they are not and will perform as well. Prices for microfiber cloths are directly related to the quality of the product as well and are generally based on the polyester/polyamide blend. These inexpensive microfiber products will have very poor absorption and scrubbing qualities.

There are many microfiber products currently on the market, making it difficult for consumers to determine what the difference between one product and another. In order to get effective cleaning results from your microfiber cloths, it is important to make sure you know which ones to buy.                                                                       

Microfiber is 1/16th the width of a human hair.

Microfiber is 1/16th the width of a human hair.

 Microfiber used for cleaning should be less than 1 denier or decitex per thread. The type of denier for these microfiber cloths is an important feature to understand the quality thickness and best cleaning performance for the products durability. High quality microfiber used for cleaning should be smaller than 0.5 denier. The yarn used for our SmartChoice Cloths is 160D/72F and after splitting, DPF will be 160/72/9=0.25 denier. This is the finest split available in the microfiber cloth market.

  • Q: How can you tell that your cloth is less than 1 denier thick?

  • A: You really can’t with the human eye. It’s a question you have to ask your distributor.

Research shows that it is the amount of splits that determines the quality of the microfiber. The splitting process breaks down each fiber into a very thin strand, estimated to be 1/16 the size of a human hair.

  • Q: How do you determine if a cloth has been split?

  • A: Rub the palm of your hand across it and if it catches slightly on the surface of your hand it has been made with split yarns. Another way to tell is to push a water spill with it. If the microfiber pushes the water instead of absorbing it, then it’s not split.

You should be mindful, that a thick fluffy towel with a little bit of nap on it may feel softer and may appear to be a better product, but it is not. Better microfiber cloths are actually tighter, more tightly woven, which makes them feel stiffer. Test the cloth by holding it up to the sunlight, stretch the cloth and if it is a tight weave and you don't see a lot of sunlight, it's a high quality cloth. If it stretches easy and you see a lot of light, it is not a high quality cloth. Our SmartChoice cloths are great example of a high quality cleaning cloth. While they may appear similar at first, compare the quality yourself. 

  • Q: How will I know that a microfiber cloth is of good quality?

  • A: Conduct research and consider this basic test.  Take hand lotion and rub it on a mirror. Look at the number of passes it takes to remove the lotion — the Smart Choice cloth will do it in one or two passes.

No matter the thickness of the cloth, there are a couple things you should look for in microfiber cleaning cloths.

  • Q: There are many sizes of microfiber cloth, which one is right for me?

  • A: A microfiber cloth should be large enough to be folded four times. This allows for cleaning several different surfaces by unfolding and re folding the towel with the clean side exposed.

  • Q: How can I tell that a microfiber cloth will last a long time?

  • A: Heat sealing around the perimeter of the cloth is another valuable feature, since it will help the fabric to withstand multiple washings.

Recently automated machines have taken over to cut and sew the cloth hems. While quicker, they do not heat seal the edges, which shorten’s the life of the cloth. Read More About This.

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  • Q: What is the ideal yarn-type for cloth construction?

  • A: The cloth should have at least 80 polyester/20% polyamide blends. The polyester is the scrubbing fiber and the polyamide is the absorbing quick drying fiber.

In the end, the old adages “You get what you pay for” and “it looks too good to be true” still pertain. Before considering a plush low priced cleaning cloth do your research and conduct some test. It may not be the right cloth for you.

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Author: Dave O’Malley
Title: Account Executive, Monarch Brand
Phone: (267) 238-1649


Why are my microfiber cloths unravelling?

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How do you make sure your microfiber cloth won’t unravel?

China has been the main source of microfiber cloths over the last ten years and as a country has a completely vertical manufacturing process. That being said, the labor rates from 2005 to 2016 have tripled in China and are now higher than most every major Latin country. In addition to increased wages, Blue Sky laws in China enforced by the Ministry of Environmental Protection have implemented greater restrictions on dye houses in China forcing increased pressure on pricing.

As market pressures are pushing pricing higher, manufactures who are selling microfiber on a large scale have automated their highest labor component of microfiber cloths, assembly. Automatic stitching machines like the one seen in this video eliminate the need for sewing operators and help suppress cost increases.

Automated Cutting & Hemming Machine

Here’s the problem, the automated machines cut the hem threads with a cutting tool (essentially a knife) leaving the threads cut short against the cloth (see video on right). The edges are then left exposed and susceptible to fraying. In a household setting this might not be important. In a commercial setting, it’s a “budget buster”. The concept of washing cloths hundreds of times is gone because the hems on these cloths will fall apart rendering the obsolete.

Heat sealing the edges of microfiber cloths has always been done by hand. Essentially a department in a microfiber factory has workers touching the sewn edges to a hot wire which melts the hem starting a stopping point together (see video on right). This creates a seal that locks the stitching together, allowing the cloths to withstand hundreds of washes without falling apart. The process is remedial but critical to create a cloth that doesn’t fall apart!

Heat Sealing Microfiber Edges By Hand

You can easily tell if the microfiber cloths you are about to purchase are sealed correctly by looking at the edges. Side by side you see the difference:

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There is a difference in price. Automated machines have helped maintain lower costs on cloths and have been accepted as a common wiping tool in household settings. Automating the sewing of microfiber cloths have certainly aiding in maintaining retail friendly price points for cloths. Commercial users are accustomed to edges that last for up to 500 washes.

If you are using a household grade cloth in a commercial setting, you’ll see cloth edges falling apart after just a couple uses. The additional 4-8% upfront cost for a  heat sealed edge is inconsequential if the the cloths last 20-30 times longer. If you’re not getting the life expectancy out of your cloths, check the stitching first and look for a commercially heat sealed product.


Author: Hal Kanefsky
Title: President, Monarch Brands


Why is my white barmop grey?

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Why are my bar mops grey?

I hear this question in the marketplace and wanted to share the background of the “dingy barmop”. In order to answer this question I think its best to provide a bit of background regarding yarns, their origins and some industry terms. Obviously 100% pure cotton yarns start from cotton balls in a cotton field. The prices of cotton trade on several commodity index floors in various markets globally.

Historically over the last 5 years cotton has traded at between $0.55 per LB and $0.95 per LB. The current price of cotton is approximately $0.80. Once the cotton is procured, it needs to be processed into yarn, woven, bleached, cut into a towel piece, sewn, labeled, baled and shipped from Asia to the US and then distributed.

Total raw costs for all steps (without profit) would be slightly less than $1.00 a LB. So, if using 100% yarn, you should be paying somewhere around the equivalent of $1.80- $2.20 on a per pound basis (e.g. a 28 oz bar mop would be priced at $3.15 per doz to $3.85 per doz) Keep these numbers in mind as we proceed…

Now, as these yarns get woven into a product, there are wastes that are generated in the process. Some yarn waste is generated from the ginning (separating cotton from the seeds and other plant matter) spinning (making the yarn) and weaving (making the textile). Each type of waste has specific value to the waste collector and those values range from $0.00 to $0.35 per LB.

When waste or scrap is collected from the weaving process, typically the yarns being woven are a blend of cotton and polyester. The yarns being used were higher quality yarns typically intended for garments (check your labels on your clothes and most are poly/cotton blended). The yarn is still in its natural state (which is a greige color or looks like a cotton ball shade). During the weaving process little pieces of yarn scrap or leftover lengths of yarn get collected and sold to this aftermarket.

Cotton Waste Recycling

Cotton Waste Recycling

The next step for these waste yarn scrap is to be reprocessed into usable yarn cones again. Now remember that these yarns were bought for waste prices that are dramatically cheaper than the raw cost of cotton. The issue is that they are not consistently cotton and there are various degrees of polyester that are mixed together in these collected waste yarns (think of the equivalent of stew made out of cotton yarn scraps). The waste processor now needs to put this waste yarn through a pulling process to rip the scrap pieces apart back into fibers and then re-spin the yarn into a functional product again.

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When this happens the fibers are weakened or shortened to short staple fibers and typically some pure cotton and polyester is added into the “stew” to strengthen the yarn. The final product that is produced is a lower quality yarn that has some degree of polyester and various blends of cotton qualities mixed together.

Bleaching Temperature

The process of using recycled yarn scraps to make these towels is a cost saving process to the mill. Typically this is done to me a price point for a product that gets 4-5 turns in a commercial laundry. The mill making the product is focused on using these yarns to afford a competitive price and can do this starting with yarns that are selling for less than the actual price of cotton as a raw commodity.  When using some form of recycled blended yarns in this fashion you’ll find price points that range from $1.60 to $1.85 on a per LB basis. Back to our example, a 28 oz towel would cost $2.80 to $3.25 (approx.)

Here’s the issue. When you bleach cotton from natural form to white it requires a water temperature of about 95 degrees Celsius. Polyester bleaching needs a much higher temperature of about 120-130 degrees. When the mill is looking for price savings, they cannot afford to spend the additional time, energy and equipment cost bleaching recycled yarn on higher temperatures. The towels are bleached AS IF they were 100% cotton but the bleach doesn’t react correctly with the polyester that is blended into the waste yarns. The result is a grey effect. The yarns used on the product just cant react to the bleach correctly and the towel will never look bright white.

 So, a commercial laundry, or consumer, needs to make a decision when choosing a bar towel. Do you want the towel to be bright white and pay a higher price or accept a lower shade of whiteness for a cost savings. It comes down to impressions for a customer, what market you’re servicing and the lifespan of the towel in your setting. At the end of the day, those cheap bar mops wont get any brighter when you bleach them but as always, you pay for what you get.

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Author: Hal Kanefsky
Title: President, Monarch Brands


Why is towel construction important? Which towel is right for me?

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Why is towel construction important, and which towel is right for me? If this is your first time purchasing wholesale towels for your business, you will notice most places use phrases such ring spun cotton, open end cotton, single, or double. While choosing from these many options is vital to helping you match with the towel that will work best for you, we understand that many people may not be familiar with this specific terminology at the outset. So we’re here to outline a few towel particulars in the hopes that this makes your buying process easier!

First and foremost, notice the size of the towel in relation to the weight. The listed weight always pertains to the weight per dozen towels. For example, if someone references 15 lbs., they’re referring to 15 lbs. per dozen towels. If you’re looking at two towels that are each 15 lbs. per dozen but one towel is 24”x48” and one is 27” x 52”, you will notice that the smaller size has a plusher feel than the larger size. Pay attention to the weight and size of a towel. An example: Even though Magellan is bigger than Admiral, it is also heavier, so you must figure out the GSM of the towel to calculate the plushness. (see:

Ring Spun Yarn vs. Open End Yarn
The construction of the yarn is also significant. Most towels are made with either ring spun yarn or open end yarn. Ring spun refers to yarn that’s spun on spindles and twisted uniformly to the core during production. That uniform twist makes ring spun towels softer and optically whiter like our Magellan Collection, and the yarn will have a higher tensile strength than open end yarn. Open end yarn is used to create most institutional towels; while it leads to a harsher feel and lower strength than ring spun yarn, it is a cost-effective option (e.g. our Basic Arctic Collection).

Single vs. Double
Yarn of a higher quality is comprised of long-staple fibers which are spun for additional strength. You may see towels described as 10 single verses 20 double, for example. A 20 double consists of two strands of yarn that are spun together for a higher tensile strength while a 10 single means that the yarn will be thicker and less durable.

Cotton vs. Blend
Another factor to consider is whether you will need 100% cotton or a cotton/poly blend. While 100% cotton towels are more absorbent and softer than blended towels, they’re not as durable. Blended towels such as our Admiral Collection will last for approximately 30 washes more than your traditional 100% cotton towel. However, when shopping for color towels, you’ll need them to be 100% cotton because polyester does not retain dyes evenly.

These are the basics of cotton construction that will affect both the durability and the feel of your towels. Hopefully you’ll be able to use this knowledge to decode the jargon and discover the perfect towel for your needs!

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Author: Lynette Salas
Title: Account Executive
P: 215 482 6100 x304


How to calculate GSM before your next wholesale towel purchase.


How to calculate GSM of Towels

I can see the advertised “GSM” of the towel, now what?

For years I’ve been struggling with the idea or “speak” of GSM as the measure of a wholesale towel’s quality. Our industry is made up of two distinct schools of advertising the thickness of a towel, GSM and Weight per dozen. I thought it would be best to explain clearly the difference and tie the two components together, so there is a clear understanding of how they relate and more importantly, what that means to you, the consumer.

GSM stands for “grams per square meter” which is a measurement of how “thick “ the terry is on your towel. To put it in perspective, a 350 GSM towel is a product you’d find in a prison, hospital or basic gym (our Arctic collection).  A 500 GSM bath towel is a standard thickness found at a mid-level hotel property or a big box store mid-price point bath towel (our Admiral or Pearl towels). A product that is “plush” typically would have a GSM of 650 or higher (think Spa, Four Seasons, our Magellan towel etc...)

How can you tell what the towels GSM actually is? If you have the towel in hand and can measure and weigh it, here’s how it's done. There are a couple of steps involved (listed in the tables below) because this is a metric term and you’ll need to convert the measurements from inches and LBS…. or, you can use our GSM calculator:

Here’s the long form version of the GSM calculation:

1 Measure Sizes in Inches 30x60”
2 Multiply both to find Sq.Inch 1800 Sq.Inch
3 Multiply Sq.Inch by 0.00064516 to Find the Sq. M (1 Sq. Inch = 0.00064516 Sq. M) 1800*0.00064516 = 1.16 Sqm.
4 Weigh your towel (one towel) and multiply it by 12 to get the weight per doz 1 towel weighs 1.04 LB, your weight per dozen is 12.5
5 Convert Lbs/Dz to KGs/Dz by dividing given Lbs/Dz by 2.2046 (1 KG = 2.2046 Lbs) Given 12.5 Lbs/Dz = 12.5/2.2046 = 5.66 KG/Dz
6 Multiply derived KGs/Dz by 1000 to Find Gr/Dz 5.66*1000 = 5660 Gr
7 Divide derived Gr/Dz by 12 to get Gr/Pc 5660/12 = 471.66 Gr/Pc
8 Divide derived Gr/Pc by derived Sqm in Step – 3 to find GSM of the product 471.66/1.16 = 406.6 GSM

Conversely, if you have a target GSM, know the size and would like to know the weight per dozen:

1 Measure Sizes in Inches 30x60”
2 Multiply both to find Sq.Inch 1800 Sq.Inch
3 Multiply Sq.Inch by 0.00064516 to Find the Sq. M (1 Sq. Inch = 0.00064516 Sq. M) 1800*0.00064516 = 1.16 Sq.M
4 Multiply derived Sq.M with required GSM to find weight/pc in Gr. Required GSM is 400 so total weight per piece is 400*1.16 = 464 Gr/Pc
5 Multiply derived Gr/Pc by 12 to Find Gr/Dz 464*12 = 5568 Gr
6 Divide derived Gr/Dz by 1000 to find KG/Dz 5568/1000 = 5.568 KGS/Dz
7 Multiply derived KGS/Dz by 2.2046 to get Lbs/Dz (1 KG = 2.2046 Lb 5.568*2.2046 = 12.27 Lbs/Dz

Now, does this mean you’re getting a towel you’d like to wrap around your body or fits your specific need? Not necessarily. Towel yarn, softness, construction and quality vary greatly which is another topic to dive into later. However, if you can't touch and feel the towel, you have a starting point to determine what you might expect to find if you see a towel advertised in GSM, and with a simple digital scale, determine if you received the product as advertised.

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Author: Hal Kanefsky
Title: President, Monarch Brands




We carry slightly irregular wholesale towels for savvy customers who value... well, value. These textiles are sourced from high-end mills around the globe. Savings on these will vary from 20-40% of first quality equivalents. We buy irregular towels on an “open order” basis. Which means as soon as irregular towels are generated we get the call to collect. This gives us purchasing power to bring value-driven items directly to our customers.


  • 2,750 doz 12 x 12 1lb Washcloths
  • 10,000 doz 13 x 13 1.5lb Washcloths
  • 2,800 doz 16 x 27 3.5lb Hand Towels
  • 580 doz 16 x 30 4lb Hand Towels
  • 330 doz 16 x 30 4.5lb Hand Towels
  • 750 doz 24 x 50 10lb Bath Towels
  • 3,300 doz 24 x 50 10.5lb Bath Towels
  • 125 x 54 13.5lb Bath Towels (SOLD OUT)
  • 27 x 58 15lb Bath Towels (SOLD OUT)

    Call for Pricing (215) 447-7124

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This irregular cabana towel opportunity is from 1888 Mills made right here in the USA. Call for Pricing (215) 447-7124

  • Oversized: 14lb/doz 30" x 68"
  • Case Pack: 24
  • Current Inventory
    • 142doz Green
    • 134doz Yellow
    • 54doz Peach



These chaise lounge covers feature a pocket at the head of the towel so guests can secure your towel without fuss. Call for Pricing (215) 447-7124

  • Size & Weight: 30" x 86" - 27lb 
  • Construction: 100% Cotton
  • Packing Method: Carton
  • UOM: 1 Dozen/Case
  • Current inventory
  • 1600pcs White
  • 360pcs Yellow
  • 636pcs Tan
  • Blue (SOLD OUT)

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This 16 Single ring-spun Loop towel with brand name recognition will be arriving next month. We must have the order in hand to guarantee your spot.

  • 3,300doz 16x27 3lb Hand Towels
  • 1,500doz 25x50 10.5lb Bath Towels

ON THE WATER: Call for Reservations (215) 447-7124


Monarch Brands Washcloth Donation Program

Monarch Brands have partnered with International Aid to help reduce the cost of getting hygiene kits to displaced victims of natural disasters and impoverished regions of the United States. 


Hygiene kits are one of the most requested items from International Aid's partners in the field. After Hurricane Maria, several cities on the island formulated a needs list of things that organizations could view and put together to help with the disaster response. 


Being able to get and keep clean in the aftermath of disasters--whether hurricane, flood, earthquake, volcano, tornado-- is significant as a frontline of defense against the spread of illness and disease, and really makes a person feel human again.

International Aid uses our Kit Initiative to engage local communities as people naturally want to "do something" to help in response to disasters. In this way, we can target their efforts into something very useful and effective. The personal care items in the kits can last a family up to a month, and we provide them with this product to maintain better health through their recovery of the disaster and provide them with one less thing to think about as they begin to rebuild their lives from the disasters they've encountered.


Monarch Brands is proud to donate one washcloth for every washcloth purchased. In 2018, International Aid will pack 100,000 kits for distribution to families in need in the western U.S. that reside on Native American reservations to address poor health that results from rampant poverty. 
 Since January 1st, 2018 over 65,000 hygiene kits have been packed and distributed. 

There are many ways to help. Follow this link to learn more about how you can get engaged.